Just Say It: You Hate Influencers Because They're Women - Fat Girl Flow

Just Say It: You Hate Influencers Because They’re Women

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“Did you know that starting a blog would turn into this? Did you have any idea that you could do all of this?!” my cousin asked waving his hands around while sitting in my dining room. I paused, knowing what I would say next could be interpreted as rude, looked up and said “Yeah. I did.”

Nobody wants that answer. People want to think that women making money off of social media is something most people just happen into. You start posting some pics and one day something goes viral and voila you’re a social media star! It’s charming. It’s disarming and relatable. And we love that about women, don’t we?

This week Vogue Arabia posted an article about influencers sparking their own downfall, and it’s just another article in a long line or media that is anti-influencer. Time and time again I find myself asking, why do people hate influencers? What is it about people successfully marketing on social media that is making everyone so angry?

It’s no secret that women are dominating the social media world. Media outlets have even called it the “One Profession Where Women Can Earn More Than Men”. And it’s also no surprise that this is where this article is going to dive deep into the intense sexism and misogyny around why the profession is so hated. Because if it were a bunch of men creating money out of only a mirror and a camera the world would look at them and say “wow what ingenuity!” or “look at what these young entrepreneurs did without a college degree!”.

Meanwhile, when young femmes are creating fortunes they are considered vapid or self-obsessed. The vogue article takes a stab at influencers when the author states “as I have observed, vanity and dependency reach a point that an influencer cannot even function at an industry dinner without compulsively monitoring the likes rise on her ‘gram”. Let me be very delicate when I say this because God forbid anyone think I’m being irrational – do you know what we would call a man who was obsessively overlooking their business numbers? Their sales? Do you think we would call them vain or dependent? No, no the fuck we would not. We would call them hard working, dedicated, savvy. At worst we would call them a workaholic.

Until now we’ve been taught that we have to tap into our masculine side to succeed. Women have found a way to do well in an industry where connection and authenticity is valued. We’ve created an outlet where we don’t have to play by men’s rules to become successful, make money, and live our dreams. It takes skill to connect with an audience and build loyalty. It takes focus and drive to maintain the creativity required to keep people engaged.

Backstage @beautycon #girls #flowerpress

A post shared by Drew Barrymore (@drewbarrymore) on

Over the last several years women across genres, across platforms, have been able to mobilize their audiences into communities. Communities that get shit done. Communities that lead trends, create change in the marketplace, and connect other community members with valuable resources. We don’t have to play by the traditional rules anymore. We can create the work life that we envision, a work life that is wildly profitable and rewarding.

Are there issues within the influencer communities? Of course there are. All industries come with unique sets of challenges and this industry is brand new! Do we have some massive talks about capitalism that need to be addressed? YEAH! We’re learning, we’re growing, and we’re figuring out how to become more effective. But make no mistake, we are not going anywhere. And we will not be the downfall of our own industry. We are strong. We are skilled. We are adaptable.

So to the next anti-influencer journalist who’s just dying to let their internalized misogyny out, consider this – maybe you just don’t like women?

 

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  • Stephanie Leigh
    July 30, 2018 at 4:33 pm

    This is FIRE!! Thank you so much for this!! So, so good.

  • Jheelam
    July 31, 2018 at 11:54 am

    I’m a hobby blogger but even then I find it so damn hard to build an audience. I respect everybody out there who sweated it out to build a social media presence and making money out of it. Lately, I read quite a few articles spewing venom against social media influencers. Your post is so good and a tight slap on them. 🙂

    • fatgirlflow
      July 31, 2018 at 4:55 pm

      It’s ROUGH building an audience!!! Thank you babe <3

  • Paul KELLY
    August 1, 2018 at 12:14 pm

    I’m not sure why there seems to be an anti- influencer vibe going around. I follow those people that I can relate to or that share the same values ites as I do. Corrisa has always been up front about her blog and blog, it is a business for her to earn a living. She shares what her followers like or want to see and what she likes. I have never felt “put out” or marginalized by her or her followers. I follow because I want to.

    • fatgirlflow
      August 5, 2018 at 9:23 pm

      Thanks Paul <3 your support is always so appreciated!

  • Nana
    August 2, 2018 at 12:08 pm

    Omg i am so i love with your attitude and how beautiful you are
    I am From Bosnia i have 30 years
    I am fat
    Here in Bosnia is very ashamed to be fat,everyone is making joke about me.
    We can not buy in Bosnia a plus size clothes,
    We are poor country and people are very rude to me

    I just want to si hi and im happy to read your stories
    Best wishes to you
    Im so in love with your clothes
    I dream to hawe it one day

    • fatgirlflow
      August 5, 2018 at 9:23 pm

      Thank you for reading!!!! I’m so sorry that people are rude to you.

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